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Vereda
The AI procurement agent for agriculture. 800k acres, representing $8M in potential revenue, in 45 days.
45 days to +800k acres, representing +$155m in GMV and $8m in potential revenue Vereda addresses one of the largest structural inefficiencies in Brazilian agriculture (US$700b Market): distribution. It is building the most efficient way for suppliers to access fragmented farm demand in Brazil. Through a WhatsApp native procurement agent, Vereda captures and structures farmers’ purchasing intent, enabling direct distribution from manufacturers with structurally lower cost to serve for suppliers and improved pricing for farmers by eliminating inefficiencies in the distribution layer. By owning the producer interaction layer, Vereda generates proprietary datasets on demand, behavior, and credit, enabling dynamic offer optimization, embedded financial services, and expansion across all categories of farm spend over time.
Meet the Team
Co-founder, CEO at Vereda
João Souza
Raised in a farming family in Brazil; B.S. in Business Administration from the University of Southern California; lived and worked across three continents. Led over $1B in agribusiness transactions at BTG Pactual (BPAC11) and was part of the founding team of a Series B B2B marketplace in Brazil.
Co-Founder & CPTO at Vereda
Pedro Galindo
Roots in Brazil’s largest agricultural hub; B.S. in Business Administration and Artificial Intelligence Applications from the University of Southern California. Previously worked in tech investing at Patria Investments (NASDAQ:PAX), the most active private equity investor in agriculture in LatAm, and helped launch the fintech arm of one of the region’s largest educational marketplaces.