Customers
Break through the noise. A brand and a launch built with professionals, a GTM network that puts you in front of the executives who buy, and a marketing engine that reaches 500K+. Launch, sell, and distribute with speedrun.
Brand Lab
A complete brand before Demo Day
- 100+
- speedrun brands shipped
- 20+
- pre-vetted studios with speedrun-only packages
- 4 to 6
- weeks from kickoff to a live site
You have twelve weeks to turn an idea into a company that customers, hires, and investors take seriously, and the first thing all of them will do is look you up. Brand Lab makes sure they like what they find. We pair you with one of our vetted design studios, and they do one thing: get you a complete, professional brand before Demo Day.
You leave with a brand system (logo, type, color, components), a Demo Day deck, and a live website, plus the source files and an AI-readable brand guide so your team can extend it without a designer on payroll. Start as early as onboarding; most teams wrap in four to six weeks.
- Who it's for
- Founders with no brand or a placeholder one. Technical founders without a designer. Anyone whose website is a template or a weekend prototype.
- Already have a brand?
- Extended scopes cover product UI, motion and 3D, conference prints, and apparel.
Launch Lab
Create a launch moment that gets attention
- 20M+
- impressions on founder launches
- 50+
- launch assets produced with founders
- 1:1
- creative direction for every launch
Nobody cares about your startup yet. Launch Lab is how we fix that. It starts with 1:1 creative direction: what's your story, which format fits it (a cinematic launch film, a product demo, a founder-led post, a long-form piece), and which audience needs to see it.
Then we give you what you need to make it real: copywriters and brand strategists to sharpen your one-liner and manifesto, the speedrun Content Studio in our San Francisco office with an on-site producer, and a curated network of production companies, motion designers, and editors matched to your format, budget, and timeline. We make the intro; you don't shop a spreadsheet.
When you're ready to launch, we help write your posts, prep your outreach strategy and amplify them through distribution partners alongside our speedrun channels (Substack, X, LinkedIn and more). We coach you through each beat so you keep launching long after Demo Day, and support your PR and comms with both traditional and new media partners.
- PR and media
- We treat press as a launch beat. We help you shape the headline and timing, connect you with PR firms and writers who work at seed-stage budgets, and give Press Club, our community of new-media writers and podcasters, the first look.
- Who it's for
- Every speedrun founder. Use it to get out of stealth, launch your V1, prep for Demo Day, and announce fundraises and milestones.
The beats we coach
AI Faire
A demo day for buyers
Four times a year, speedrun companies demo live products for a full day to a room of hundreds of executives, operators, and builders. Attendees browse your profile in the AI Faire app before they arrive, save your company, and request a meeting on the spot. Every introduction lands in your inbox the same day.
The GTM team curates the guest list to your ICP and gives you feedback on your demo and pitch before the doors open.
- 10K+
- registrations to date
- 650+
- intros at the last event
- 1,300+
- saves for 38 companies
- 4x
- a year, SF and NY
Insiders
Executives who take the meeting
The hardest part of early GTM is getting a real decision-maker to say yes to a call. SR Insiders is an invite-first network of C-Suite operators and advisors at companies like Netflix, Microsoft, Atlassian, Dropbox, Carta, 2K, Palo Alto Networks, and Expedia.
Every Founding Member has signed an NDA and shared a wishlist of the tools they want to try. Behind them is a community of Insiders who browse speedrun companies and get introduced in one click. All we need from you is a demo video.
- 150+
- founding members
- 1,000+
- insiders
- 1 click
- to an introduction
- SR Intros
- The day you join, our network becomes your network. Request introductions to customers, design partners, advisors, and more across our GTM network and we’ll get you to their doorstep.
Tech Week
A distribution channel of 400K+ that most startups can't buy
Tech Week is a decentralized conference. Thousands of companies run their own events over one week, every event feeds the master calendar, and attendees browse, RSVP, and show up. OpenAI, Anthropic, Google, AWS, Cursor, Databricks, Ramp, Brex, Vercel, and Riot Games host. So do speedrun companies, with inside access.
Host an event for your core customers and hundreds apply to attend. Run a hackathon to hire your next engineers. Throw a dinner for the executives you're selling to. Launch your product to a room that came for it. The Tech Week team helps you design the event and gives it outsized promotion on the official calendar.
- 100K+
- unique attendees a year
- 48K+
- decision makers
- 15K+
- investors
- Four cities
- Boston and New York in Spring, San Francisco and Los Angeles in Fall.
- Channels
- 400K+ newsletter subscribers, 50K on LinkedIn, 20K on X, 12K on Instagram.
Sales Lab + Ads Lab
Expert coaching on sales and paid acquisition
Sales Lab is how you tune up your sales skills. We will help you define your ICP, refine your outbound strategy, and build a repeatable sales process. We will work with you until you can source, run, and close deals yourself.
Ads Lab is for B2C and PLG founders. We work with a variety of ad and platform partners to support you directly on a campaign, measurement, and testing strategy. Paid acquisition is where early prosumer and consumer companies burn cash fastest; Ads Lab is there so the first dollars are spent well and you have a direct contact to ensure the same.