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YKB
The social layer for fans that prediction markets are missing
Speculation is becoming how people engage with culture. Betting & prediction markets are exploding. But they’re built for gamblers, not fans. Our unlock = Receipts: interactive prompts generated by our agent when news breaks. Fans react, predict, & compete together. 1M+ Receipts created since NFL beta began in September. 140k+ Receipts created in the last week. Starts in sports, expands to all areas of culture. We believe tapping into this fan energy around takes & predictions will bring speculation beyond just gamblers, to a billion people.
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Meet the Team
CEO, Co-founder at YKB
David Lu
Harvard CS dropout; co-founded Airr - social podcast app, 100k+ users; Built products used by ESPN & The Athletic. Now cofounder of YKB, building the prediction experience fans actually want.
Cofounder at YKB
Sam Rukeyser
Harvard dropout; cofounded Airr, grew to 100k+ users without spending a cent on marketing; built products used by ESPN & The Athletic; growth is play. With YKB, we're building the prediction platform fans actually want. Was headed for intelligence work before deciding startups are a lot more fun. Started selling at 9 — zip-code hats, then web design, then hoverboards, all before 18. Love riding bicycles (rode one across America). New Yorker whose family has had Giants season tickets since the 70s.


