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Variant

elad-nissenberg profile picture
ben-segal profile picture
Founded2025
6Employees

Located in Tel Aviv-Yafo, Israel

variantnow.com
Adtech / Marketing TechCommerce / MarketplacesAI Agents

AI Infrastructure for the Adaptive Web. $600K ARR in 3 months

Variant is building the infrastructure for the Adaptive Web: generative, adaptive experiences that change in real time for every user or agent. We provide a real-time decisioning and generation layer that continuously augments what each user sees in real time - across content, imagery, products and flows. $500K ARR, doubled in the last 30 days $2.5M in Pipeline Founders are ex Israel Defense Intelligence & Special Forces

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Meet the Team

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Co-Founder & CEO at Variant

Elad Nissenberg

Co-founder & CEO of Variant, building the infrastructure for the Adaptive Web - where websites dynamically evolve around each user. Previously, led strategy and M&A at NICE (NASDAQ: NICE), a global leader in enterprise CX, and is a two-time founder with a background in Israeli Military Intelligence. Currently part of a16z Speedrun in SF.

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Co-founder & COO at Variant

Ben Segal

8+ years leading Product & Growth at consumer startups. Previously led GTM at Workiz from $0 to $40M ARR, navigating the daily challenges of cross-functional execution. Now building AI to solve those same growth bottlenecks for modern brands.