CEO at Sunflower
Koby Conrad
Previously ran Growth at Rupa Health from $5M -> $75M/yr in lab sales. Scaled user acquisition by 4,000% before the company got acquired. Looking to do something 100x bigger.
Questions & Answers
Can you share a distinctive achievement or highlight from your career?
I led Growth at Rupa Health from $5M/yr -> $75M/yr in annualized lab sales, by increasing our user acquisition by over ~4,000%. Success isn't in "team size", but I had the opportunity to build out a ~50 person department of insanely talented humans across our marketing, sales, media, lab BD, and education functions.
Why are you excited about your company/product?
We're going to build the worlds best solution to addiction, and then put it into the hands of a billion people. I think this is an opportunity to build one of the most important consumer products of our generation and solve one of the worst problems facing humanity.
What sets you apart from others in your industry?
I am quite literally the best growth operator in this industry, this is an acquisition problem just as much as a product problem, and we are going to absolutely crush our GTM motion. From a product perspective ... the industry incumbents "sell humans" and don't have an incentive to introduce an AI solution that is 1/10th the cost, it would completely disrupt their revenue. We are taking a "root cause" approach to addiction as well. Almost 50% of addicts struggle with a mental health condition in addition to addict + overlapping addicts is extremely common. The world needs an "addiction" product ... not a niched down solution for only alcohol or nicotine.
