CEO at Sourcerer
Peter Cetale
Led my first startup to be acquired and then during Covid ran a healthcare distribution business that did $60m in revenue. Now using AI to redefine global trade.
Questions & Answers
Can you share a distinctive achievement or highlight from your career?
I previously cofounded a software startup that I lead to being acquired where we sold directly to churches and nonprofits. In particular, we helped the Vatican with a project on donor analytics.
What inspired you to start your business?
I used to run a healthcare distribution business that during covid did $60m in revenue. I saw first hand how antiquated the business is and how AI can automate the entire process.
How is your team uniquely positioned to solve the problem you're tackling?
My cofounder and I both have been in the importing business doing hundreds of containers of shipments. We have run distribution businesses so we know the pain the customers feel first hand.
