Simula helps AI apps monetize through native, interactive ad experiences. Launched three months ago, we’re integrating into AI apps covering 5M+ DAUs and 100M+ downloads, representing ~$10M+ in net revenue at full rollout. Traditional ads break AI products. We replace them with formats that feel like part of the experience – AI brand ambassadors, games users play with AI companions, and more. The team has built and scaled dozens of apps and worked across AdTech at Google and Bain Capital.