Saru is building the customer-facing agent layer for consumer brands. Brands have millions of customers, but almost no individual relationships with them. Saru gives brands AI agents that use brand voice to build personalized 1-to-1 relationships with every customer across the entire user journey, natively on iMessage, Instagram, and other conversational surfaces. The agents use purchase history, social engagement, and conversational memory to know when to take action, whether that’s to recommend, sell, solve a problem, re-engage, or simply entertain. Every conversation captures why customers buy and what matters to them, deepening the relationship and driving higher lifetime value. As personal agents become the reasoning layer for consumers, Saru provides the reasoning layer for brands in an agent-to-agent world.