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Primitive Labs
Primitive Labs builds AI systems for behavioral intelligence.
Primitive Labs is building AI systems for behavioral intelligence. Our agent helps product, growth, and engineering teams understand how users experience digital products. We model the cognitive and behavioral dynamics behind user journeys, including perception, trust, hesitation, confusion, decision making, and abandonment. Today, teams mostly learn from analytics after users have already encountered the product. Primitive Labs brings behavioral understanding into the development process earlier, helping teams identify product risk, improve user journeys, and build systems that make sense to the people using them.
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Meet the Team
Co-Founder & CEO at Primitive Labs
Rohit Talluri
Prev. Amazon Artificial General Intelligence (AGI) Autonomy Lab, AWS Foundation Model Training & Inference Team, University of Washington.
Co-Founder & COO at Primitive Labs
Gabriel Fong
Prev. AWS and DoiT, Northeastern Alum
Co-Founder & CTO at Primitive Labs
Jean Farmer
Prev. Amazon Artificial General Intelligence (AGI) building agentic capabilities into Amazon's proprietary LLMs. Colorado School of Mines Alum.