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Primitive Labs

rohit-talluri profile picture
gabriel-fong profile picture
jean-farmer profile picture
Founded2026
4Employees

Located in San Francisco, California

primitivelabs.ai/
Dev Tools & DevOpsAI Agents

Primitive Labs builds AI systems for behavioral intelligence.

Primitive Labs is building AI systems for behavioral intelligence. Our agent helps product, growth, and engineering teams understand how users experience digital products. We model the cognitive and behavioral dynamics behind user journeys, including perception, trust, hesitation, confusion, decision making, and abandonment. Today, teams mostly learn from analytics after users have already encountered the product. Primitive Labs brings behavioral understanding into the development process earlier, helping teams identify product risk, improve user journeys, and build systems that make sense to the people using them.

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Meet the Team

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Co-Founder & CEO at Primitive Labs

Rohit Talluri

Prev. Amazon Artificial General Intelligence (AGI) Autonomy Lab, AWS Foundation Model Training & Inference Team, University of Washington.

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Co-Founder & COO at Primitive Labs

Gabriel Fong

Prev. AWS and DoiT, Northeastern Alum

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Co-Founder & CTO at Primitive Labs

Jean Farmer

Prev. Amazon Artificial General Intelligence (AGI) building agentic capabilities into Amazon's proprietary LLMs. Colorado School of Mines Alum.