Neon's mission is to accelerate the games industry’s shift from a platform oligopoly to a competitive ecosystem by helping every game creator become an enduring brand. Neon's first product is a white-label e-commerce and global merchant of record platform that lets game teams complement app store monetization with their own DTC channel. Today, Neon partners with a range of mobile and PC studios to help them generate 15-35% of their total revenue through direct. Neon's team comes from Affirm, Supercell, Unity, Square, Netflix, Visa, Meta, Etsy, and more, and is backed by Thrive Capital, Ribbit Capital, SciFi, a16z Games, Griffin Gaming Partners, and Renegade. Neon's headquarters is in San Francisco, with offices in New York City and London.