Co-Founder, CEO at Lil Snack
Eric Berman
I'm Eric, the Lil CEO of Lil Snack! I love building new consumer experiences. At HULU I lead distribution of the the first streaming video apps, then joined Crunchyroll at it's inception, eventually selling to Warner Media for $1Bn+, and stayed on to launch HBO Max. My entrepreneurial journey in games started as the COO of OK Play, which we successfully sold to Dapper Labs. I then lead strategy for NBA TopShot -- as a former player on the UCLA Men's Basketball team, working with the NBA was a special experience. Currently, I live in Manhattan Beach, California with my wife, and two young kids Berkeley (6) and Hart (3). My family keeps me active coaching Soccer, Basketball in addition to camping adventures and lots of days together at the beach.
Questions & Answers
What sets you apart from others in your industry?
We release new games every single day! Building a daily experience has been an incredible unlock, inspiring us to build, launch, learn, and then iterate our product a lil bit, but every single day. Thus, our rate of innovation is moving at an obscene pace which is unmatched -- and best of all our daily players are joining us along the journey delivering a constant and consistent stream of feedback. Our sole company value is "Feedback is a Gift" and at this point our daily players are in charge of the improvements we are delivering daily.
How is your team uniquely positioned to solve the problem you're tackling?
The team is an eclectic group from gaming, entertainment, and editorial disciplines - which in combination is empowering us to deliver an entirely new media experience. Combined with our deep relationships across the entertainment industry, we are inspiring major media companies and brands to join us on the journey to become the best company on the planet at building daily games.
What's the story behind your company?
Attention spans continue to tighten, and following the mass adoption of short-form video we are building into the future of short-form game. Wordle has become part of the cultural zeitgeist, and we believe there is a massive opportunity to reach audiences at scale with quick-hit, bite-size games that are always fresh daily and in line with current and topical trends. Games that move at the speed of culture.
