CMO at Keewano
Mark Kardashov
On a mission to change the world for mobile games and apps. With 20 years of experience in various executive positions in B2B companies, both as co-founder and employee. As a co-founder I have successfully navigated two company exits in the SAAS/B2B market.
Questions & Answers
What's the story behind your company?
Keewano was co-founded by industry pioneers Dima Karger (former GM at Plarium) and Pavel Bibergal (former CTO at Plarium). With over 20 years of experience in launching successful hit games for the world’s leading publishers, they bring unmatched expertise to the table. Keewano was conceived from a desire to create the perfect game for its target audience. This requires a profound understanding of in-game user behavior. Existing analysis solutions often fell short, providing only partial answers and becoming inefficient at scale. Keewano breaks the paradigm, designed from the ground up to be the tool the founders wished they had while publishing games.
Why are you excited about your company/product?
We are very excited about Keewano since it solves one of the biggest pains in the gaming industry. We had technological breakthrough and we changing the paradigm.
What sets you apart from others in your industry?
1. Proprietary high-speed database technology, suitable for highly complicated modern games. 2. Powerful visualization engine capable of presenting all players behavior in a single view. 3. The founder’s intimate knowledge and experience in the gaming industry are used to train an AI assistant that drives the platform and analyzes in-game user behavior.
Can you share a distinctive achievement or highlight from your career?
The founding team includes 4 founders (Pavel, Dima, Mark and Vitaly), while Pavel (CTO) and Dima (CEO) were leading the largest and the first studio at Plarium (one of the world's largest game publishers), Mark (CMO) and Vitaly (CISO) co-funded, bootstrapped and sold two successful B2B/SAAS companies >100M
What's a memorable 'aha' moment you've had while building your startup?
As part of the validation process they did, Dima and Pavel presented the prototype of Keewano to me and showed what it capable of, after 15 minutes I told my partner rather I'm going to invest here as an Angel or join the founding team (Mark).
What problem or opportunity inspired you to start your company, and how has your vision evolved since then?
Dima and Pavel, were straggled to figure out how to make their games better, rise the KPI's but traditional tools couldn't supply all the answers.
How is your team uniquely positioned to solve the problem you're tackling?
Dima and Pavel are come from the gaming industry, working in executive positions for the largest game publisher they know the pains and the need first hand, Mark and Vitaly has proven experience of budling b2b/SAAS companies, they built 2 companies and successfully sold them.
