What inspired you to start your business?

After being acquired by AT&T, clients like Tencent were asking us how to run influencer marketing at scale in gaming. The answer was, "you can't!" Gamers have so many choices for what to play and watch that as soon as they smell an ad, they disappear. So I started Dare Drop with the vision that creators need to get more viewership when they're making sponsored content, rather than less. That's what we've done. On avg. our creators get 30% more views with our content than on their normal content. Obviously, that works for our clients like EA, Xbox, and Tencent too. They're getting 5x more views per $ with us than if they work with our biggest competitors (agencies).