Katelyn Friedson is a veteran product leader with over 15 years of experience launching and scaling consumer-facing platforms. She has been part of three successful exits, including iHeartRadio's acquisition of Thumbplay and Care.com’s IPO. With extensive experience in casino, sweepstakes, and Web3 gaming, Katelyn has built and grown platforms that engage users and drive retention. She was a founding team member at Burn Ghost, a Web3 gaming platform, and VGW’s Sweepz, a sweepstakes-based gaming platform, where she led product, marketing, and community efforts. At Cheddr, she brings her expertise in building and scaling innovative, sticky products that users love. Early in her career, she worked closely with pioneers of the Lean Startup movement, developing a deep understanding of how to build products by starting with market and consumer needs, validating early, and iterating lean. This foundation shaped her approach to product development and growth strategy. Her work has been featured in "Designing Products People Love."