

Co-Founder & President at Belong
Ash Pournouri
Ash Pournouri (LL.M., Stockholm University) is a two-time Grammy-nominated serial entrepreneur who pioneered the modern music business, co-writing the majority of Avicii's catalogue and executive-producing all releases while building one of the most recognisable global brands in entertainment. In 2014 he created and co-founded Brilliant Minds with Spotify founder Daniel Ek, a platform that has hosted the likes of Obama, Eric Schmidt, Tom Brady, Usher and Lebron James. Since exiting music in 2016, he has built a portfolio spanning 40+ companies as early active investor, including Convendum, the largest co-working concept in the Nordics, and a founding ownership stake in Antler, the world's largest venture studio. Through UNLTD.co, he forged artist-first partnerships with Ralph Lauren, Coca-Cola, IKEA, and H&M, and played a key architectural role in Triller's growth to 350 million downloads in 24 months. He was founder and GP of both Norrsken Accelerator and Norrsken Launcher, and has created the largest angel network ever in the Nordics with Nordic Angels. Also founded Super Human Network, a longevity and human performance platform anchored by profiles such as Bryan Johnson, Dr David Sinclair, Dave Asprey and partners with XPRIZE. Across music, culture, and human optimization, his operating philosophy has stayed constant: he doesn't discover movements, he creates them.