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Baro

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Founded2026
5Employees

Located in New York, New York

heybaro.com
Commerce / MarketplacesAI Agents

Building the AI General Manager for Consumer Brands.

Baro is the AI General Manager that runs operations and growth end-to-end for consumer brands. Consumer brands spend $185B annually on agencies and outsourced services spanning marketing, logistics, compliance, finance, and customer support. Baro serves all of these functions through a single platform, boosting brands profitability by 50%+. BARO sees the whole business, recommends actions tied to the brand's goals and then executes. Baro enables brands to run leaner, grow faster, and reach the right retailers.

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Meet the Team

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Co-Founder & CEO at Baro

Brian Cho

3x Founder. Scaled my last startup to a $5M run rate in 18 months and tripled my business unit at Flock Safety. Now I’m building Baro, an AI general manager for consumer brands.

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Co-Founder and COO at Baro

Max Cummings

Building the future of commerce. Ex-Google (Shopping Ads), Ex-McKinsey (Consumer and Tech). Most recently was Interim CEO at a 100-person General Catalyst-backed company that built a business-in-a-box for doctors.