French American, I've been a publisher at HOMA, publishing viral mobile games with 200M+ installs, grossing $40M+ revenue lifetime. There, I saw first hand how studios can use data to find virality more reliably, leveraging UA platforms to brute force their way to distribution. I started Bark because I believe the approach I had on mobile can be productized and applied to PC/Console, unlocking a lot more growth in a market that is bigger than mobile ($90B).