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COHORT

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Advocate

andrew-baran profile picture
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Founded 2025

4 Employees

Located in New York, New York

advocatewellbeing.com
AIHealthcareB2B

The AI-native system for easy & reimbursable care coordination. ex Garner Health, McKinsey team. 7 live facilities, $7M projected revenue

Advocate is the AI care coordination system that turns staff voice notes into coded, compliant, auditable billing packets — unlocking hundreds per patient per month in reimbursement for work facilities already do. No new hires, no workflow changes, pure margin.

Meet the Team

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Co-Founder & CEO at Advocate

Andrew Baran

I'm a 2x founder raised by a mom working as a care coordinator. Co-Founded Leilo.com (leading CPG brand in category, profitable, growing). Led software DD and AI workstreams at McKinsey. Software growth equity investor at Radian Capital (healthcare + vertical SaaS). Class President & Oxbridge scholar @ Columbia University; studied Economics, Political Science, Statistics + worked part-time at Citadel during school to help pay the bills. I love distance running, playing ice hockey, and repairing wristwatches.

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Co-Founder & CTO at Advocate

Justinas Banys

Led Data teams and built systems at Garner Health (joined at Series A). Before Garner, built health monitoring applications at Analysis Group.