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Advocate
The AI chief of staff for families with aging parents. 2x founder. ex McKinsey, AWS AI, & Senior care professionals.
Advocate is the AI chief of staff for seniors and their families. If a senior can answer the phone, Advocate is built for them - they call one number and ask for anything: rides, groceries, home repairs, appointments. We complete each request end to end and text the family when it's done. We call them, too, so someone notices when something's off. Everything lands on one shared record, so no one person has to hold it all themselves.
Meet the Team
Co-Founder & CEO at Advocate
Andrew Baran
I'm a 2x founder raised by a mom working as a care coordinator. Co-Founded Leilo.com (leading CPG brand in category, profitable, growing). Led software DD and AI workstreams at McKinsey. Software growth equity investor at Radian Capital (healthcare + vertical SaaS). Class President & Oxbridge scholar @ Columbia University; studied Economics, Political Science, Statistics + worked part-time at Citadel during school to help pay the bills. I love distance running, playing ice hockey, and repairing wristwatches.