Cofounder at Moku
Hantao Yuan
With 10+ years of experience in traditional gaming, I've helped brands like IGG, Redbull, and more with creator acquisition and strategy. After exiting my esports team via M&A with Overtime, I decided it was time to figure out the distribution game in web3. I've gotten diamond in every game I've played.
Questions & Answers
Can you share a distinctive achievement or highlight from your career?
We tried out a new method to mint NFTs on Ronin that wasn't done before, through a no-loss raffle system. It was round 5 of the bear market when RON went from $3 -> $1.2, and NFTs were dead. We used the raffle as a marketing tool to get interest for our brand (we had just rebranded a few months ago). We didn't know if it would even mint out, so we had to do this method in order to make sure we could sell out. Long story short, we raised $10.4M of interest in the pico top bottom and proved that we could still raise capital through an NFT sale during a bear.
What sets you apart from others in your industry?
We started helping Axie when everyone else was leaving. We raised our first round as the Ronin Bridge got hacked. Our path was filled with blood and constant black swan events. We're still here and thriving.
How is your team uniquely positioned to solve the problem you're tackling?
We are one of the only teams in crypto that has brought multiple projects and games to market with scale. We've learned it all under fire, live in production.
