Cofounder at Moku
Bruce Wasicsko
I’ve spent the last three years building in Web3 gaming, in the trenches on go-to-market strategies and building Moku, a web3 publisher. I've been involved in crypto since 2017, combining my passion for blockchain with a background in tech leadership. Before Moku, I spent nearly a decade at Bridgewater, managing tech teams within the investment engine and working on special projects for Ray Dalio. When I'm not building, you’ll find me playing games across Web2 and Web3. I'm a card game nerd and a Jets fan, so I can think strategically and have tough skin.
Questions & Answers
What sets you apart from others in your industry?
We bring unparalleled, hands-on experience in launching web3 games to market. Having led go-to-market strategies for over 10 titles—including notable successes like Axie Origins and Pixels—we've moved beyond theoretical approaches to test and refine strategies with real, paying users. We've applied these invaluable lessons to our own product launches as well. For example, during our NFT launch, we successfully garnered $10 million in open interest for our NFT raffle by leveraging go-to-market practices unique to web3. This combination of deep industry experience and proven results sets us apart, enabling us to deliver exceptional outcomes in the evolving landscape of web3 gaming.
Why are you excited about your company/product?
We are excited about the company because we are excited about the problem space. The distribution and go-to-market strategies for games are broken. With thousands of new games released daily, players are overwhelmed, and even outstanding games get lost in the noise. Instead of browsing platforms like Steam or relying on traditional media outlets [RIP IGN], players now turn to streamers and friends for recommendations. Game discovery is flawed: developers struggle to reach players, and traditional advertising isn't effective. Publishers take large cuts without delivering meaningful results. There's a clear need for a new approach to surface quality games. We believe that Web3 unlocks new ways to coordinate people and reshape the publishing models in gaming. We are empowering creators and gamers to share the games they love and get rewarded for it.
What's the story behind your company?
Starting in August 2021 with a guild model, we rapidly became a top guild through NFT rentals and led in Axie Infinity esports. Foreseeing the guild model's unsustainability, we conserved resources and pivoted. We shifted to exploring problem spaces and researching on-chain data and user behavior for clients like Axie Infinity and Pepsi. During Axie's challenging period, we built their creator program into the largest in web3. We managed major go-to-market initiatives for games like Axie Origins, organized events like AxieCon, and collaborated on growth strategies for games on the Ronin network. Using our expertise in data science, we tried an analytics product for web3 games but found the market unready. In May 2023, we began building user acquisition tools—a gamification platform informed by our research. Introducing Moki the Tanuki as our mascot, our July proof of concept led to huge successes like our work on Pixels, which became the second game to reach 1 million DAUs on Ronin.
